K. Atelier is a personal brand project that embodies artistry, refinement, and faith. The goal was to craft a visual identity that feels elegant yet personal, reflecting both creativity and intentional craftsmanship.
For the typography, I chose a sophisticated script and serif pairing to convey timeless elegance, while keeping the overall design clean and minimal. A soft glow around the elements symbolizes illumination and new beginnings, aligning with the brand’s vision. The color palette, featuring cream tones against a dark background, ensures readability while adding a sense of warmth and depth.
This project was an exploration of graceful simplicity, resulting in a refined and meaningful identity for K. Atelier—a brand that values both beauty and purpose in design.