I collaborated with an emerging fashion designer to craft a brand identity that felt both elegant and personal. From research and mood boards to logo development and typography selection, I worked to translate her vision into a cohesive design. Using Illustrator and Photoshop, I refined concepts that balanced modernity with timeless appeal. One of the biggest challenges was turning abstract ideas into a tangible brand identity, but through continuous feedback and iteration, we created a visual system that truly reflected her style and could adapt across different applications.